Service · Fractional CMO
Senior marketing leadership, without the full-time hire
I step in as your part-time CMO to build the team, the system and the growth engine your company needs to scale — and leave it running when I go.
The problem
Growth stalls when nobody owns the system
Most companies between seed and scale-up don’t need a full-time CMO yet. But without senior ownership, marketing becomes a list of disconnected tactics: budget goes out, learning doesn’t come back, and the team reacts instead of building.
Tactics without strategy
Campaigns, agencies and tools pile up without a go-to-market plan that ties them together.
Spend without learning
No clear attribution or experimentation, so every euro is a guess and nobody knows what really works.
The wrong hire at the wrong time
A full-time CMO too early burns runway. Too late, and growth plateaus while you search.
How it works
What I do as your Fractional CMO
Diagnose
Weeks 1–3. Funnel, data, team, positioning and budget: where growth is really coming from and what’s blocking it.
Design
Go-to-market plan, value proposition, channel mix and the few KPIs that matter.
Build
Team structure and hiring, martech and measurement, and a weekly experimentation cadence.
Run & hand over
I lead and coach the team until the system works — then hand it over to an in-house leader.
What you get
- Growth strategy and go-to-market plan
- Team design and hiring support
- Martech and measurement setup
- Experimentation roadmap and rituals
- Weekly leadership and monthly board-ready reporting
Format
- From a few days a month to 2 days a week
- Minimum 3 months
- Remote or in Madrid · English & Spanish
What changes
From putting out fires to running a growth system
Before
- You approve campaigns you can't really evaluate
- Every channel has an owner, nobody owns growth
- Board meetings feel like defending numbers
- You wonder if you need a CMO — or which one
After
- You know which levers move revenue, and why
- A team with clear roles, rituals and goals
- You walk into the board with a plan and the data behind it
- A clear profile for your future in-house leader
Why me
I've built teams and systems from zero — more than once
years leading growth and marketing
companies, from startups to Bupa and eBay
industries: fintech, health, media, marketplaces, B2B, education
business models: B2C, B2B and B2B2C
Taxfix
Go-to-market and launch of new product MVPs at Europe’s leading tax fintech (5M+ users). Growth on retention, referral and upselling.
Sanitas · Bupa
Scaled digital acquisition through martech, attribution and media mix modelling. Led acquisition, CRO, CRM and product.
QDQ Media
Designed data-driven B2B products for SMBs to grow LTV and reduce churn, plus an end-to-end digital acquisition funnel.
Also: eBay · HELLO! Magazine · Unidad Editorial (El Mundo, Marca, Expansión) · Paradigma Digital · Stanford LEAD · IE Executive MBA
Two ways to work together
Paid for companies. Pro bono for those who need it most.
For companies
A paid engagement adapted to your stage, scope and time commitment. We agree on it after a first conversation.
Pro bono
Free for startups at seed or first round, and for NGOs and non-profits. If the experience works for you, I only ask you to donate whatever you choose to an NGO of your choice.
Why free? I give part of my time back to the community, to projects and problems I believe in. Pro bono projects get the same commitment as paid ones.
FAQ
Frequently asked questions
What's the difference between a Fractional CMO and an agency?
An agency executes channels. A Fractional CMO owns the strategy, builds your team and makes decisions with you, from the inside.
How much time do you dedicate?
It depends on your stage: from a few days a month to two days a week. We agree on it after the diagnosis.
How long does an engagement last?
Usually 3 to 9 months. The goal is to leave a team and a system that work without me.
Who qualifies for pro bono?
Startups at seed or first round, NGOs and non-profits. I review each application to make sure I can really help.
Do you work in English and Spanish?
Yes, both. Remote or in Madrid.
Ready to build your growth engine?
Tell me where you are and where you want to go. The first conversation is always free.
For companies
Commercial engagements run through Pleg
Paid work — Fractional CMO, growth consulting and digital product initiatives — is delivered through Pleg, the Strategy & Digital Product unit of Paradigma Digital, where I lead Growth.
That gives your project a full team behind it when it needs one: strategy, product, design, data and engineering.
Pro bono · Fractional CMO
Senior growth support for NGOs and early-stage startups
Free for NGOs and non-profits, and for startups at seed or first round. Tell me where you are and what you need; I review every application to make sure I can really help.
If it works for you, I only ask you to donate whatever you choose to an NGO of your choice.