Javier Ortiz · Make The Jump
I build growth teams and systems from zero
Fractional CMO, growth consulting and executive coaching. 20+ years building marketing teams and growth engines across startups and large companies, industries and business models.
Services
Three ways I can help
01 · For companies
Senior marketing leadership without the full-time hire: strategy, team and growth system, then a clean hand-over to an in-house leader.
02 · For companies
Growth consulting
Find out where growth really comes from and what is blocking it: funnel, data, martech and experimentation, with a clear plan to act on.
03 · For people and teams
One-to-one coaching for executives, teams and people in career transition. Virtual, GROW method, up to five sessions.
About me
Teams and systems built from zero — more than once
From SEO and analytics in newsrooms to leading digital sales at Sanitas · Bupa and growth at Taxfix, I have built teams, processes and growth engines in very different companies, industries and business models. Today I’m Head of Growth at Pleg (Paradigma Digital).
years leading growth and marketing
companies, from startups to Bupa and eBay
industries: fintech, health, media, marketplaces, B2B, education
business models: B2C, B2B and B2B2C
Pro bono
Paid for companies. Free for those who need it most.
For companies
A paid engagement adapted to your stage and scope. Commercial initiatives are run through Pleg, the digital product unit of Paradigma Digital.
Pro bono
Free Fractional CMO support for seed and first-round startups, NGOs and non-profits. Coaching is free for people who are out of work. If it works for you, I’ll ask you to donate to an NGO of your choice.
Why free? I give part of my time back to the community, to projects and problems I believe in. Pro bono work gets the same commitment as paid work.
Writing
Latest articles
Paradigma Digital · Oct 2026 · Spanish
Why AI agents in ecommerce need a layer that coordinates them — and governance over full autonomy.
Paradigma Digital · Jul 2026 · Spanish
Why WebMCP is likely to go from optional to essential, and what marketing leaders should do now.
Medium · Bootcamp · Feb 2021 · English
A short co-creation exercise to kick off a project with a vision the whole team shares.
Ready to make the jump?
Tell me where you are and where you want to go. The first conversation is always free.