About

Javier Ortiz

Growth and marketing leader. 20+ years building teams and growth systems from zero — from eBay and El Mundo to Sanitas · Bupa and Taxfix. Today Head of Growth at Pleg (Paradigma Digital), Fractional CMO and executive coach.

Let's talk
Publications
My story

From SEO in newsrooms to leading growth

I started in online marketing in 2005, buying keywords and doing SEO for eBay in Spain. I went on to lead SEO and analytics for El Mundo, Marca and Expansión, digital marketing for HELLO! in London, digital sales at Sanitas · Bupa, marketing and product at QDQ and growth at Taxfix in Berlin.

The common thread: arriving where there was no team or no system, building both, and leaving something that works without me. Along the way I trained as a coach and started mentoring founders and leaders — which is why part of my time is pro bono.

Timeline

Career and education

Most recent first. Education is highlighted in yellow.

2025 — today · Pleg · Paradigma Digital

Head of Growth

Growth for the Strategy & Digital Product unit of Paradigma Digital.

2024 — today · Paradigma Digital

Growth Lead

Growth, martech and data strategy for large clients.

2023 — 2024 · ISDI

Business Mentor

Executive coaching and mentoring for DIBEX leaders (two editions); startup coach at Impact Accelerator.

2022 — 2024 · Taxfix · Berlin

Head of Marketing – Growth

Go-to-market and launch of new MVPs; growth in retention, referral and upselling; TV, PR and ASO in a fintech with 5M+ users.

2021 · Education · Harvard Business School Online

CORe — Credential of Readiness

Business analytics, economics and financial accounting.

2021 — 2022 · QDQ Media

Director of Marketing and Product Development

Value proposition and go-to-market for B2B, B2C and B2B2C; data-driven products for SMBs; end-to-end B2B digital funnel.

2020 — 2022 · Ninety Days Academy

Business Coach – Advisor

Design thinking and agile planning workshops.

2019 — 2020 · Education · Stanford Graduate School of Business

LEAD Certificate — Corporate Innovation

Year-long programme on innovation, strategy and leadership.

2018 · Education · INSEAD

Strategy in the Age of Digital Disruption

Executive programme on digital strategy.

2015 — 2020 · Sanitas · Bupa

Digital Sales / Digital Presence Director

Acquisition, conversion and martech (DSP, attribution, MMM), CRM, UX/CRO; product in the acquisition tribe; open innovation programme.

2014 — 2015 · HELLO! Magazine · London

Head of Digital Marketing

Audience growth in the UK, US and Canada: SEO, social, paid and CRO.

2014 · Education · City, University of London

Starting-up in Business

Entrepreneurship programme.

2013 — 2015 · The News Hub · London

Growth Advisor (Partner)

Growth for a newspaper covering conflict zones.

2013 — 2014 · Bodaclick

Growth Consultant

International SEO and CRO.

2013 · Weblogs SL

Director of Business Information

Content aligned with commercial goals, international SEO and CRO.

2012 · Education · IE Business School

Executive MBA

2009 — 2013 · Unidad Editorial · El Mundo, Marca, Expansión, Telva

Head of SEO & Analytics

Top rankings in Nielsen and ComScore; team of eight.

2008 — 2009 · Lanetro · Grupo Planeta

Online Marketing Manager

SEO, SEM and monetisation.

2006 — 2008 · eBay · eBay.es and Loquo

Internet Marketing Manager

PPC, SEO and monetisation for eBay Spain and eBay Classifieds.

2005 — 2006 · Jot-Im

Online Marketing Manager

PPC in Spain, France and the UK; price comparison engines.

Elsewhere

Profiles, reviews and credentials

LinkedIn

Javier Ortiz on LinkedIn

Full career history, recommendations and articles.

GrowthMentor · 5.0/5 · 5 reviews

Mentor profile and reviews

Mentoring founders and growth teams on go-to-market and product-market fit. 7 sessions, every review rated 5 stars.

Nova · Global Top Talent Network

Nova Certificate

Certificate issued by Nova, the global top talent network.

Let's work together

Fractional CMO, growth consulting or coaching — paid for companies, pro bono for those who need it most.

Let's talk